Welcome back to KPA Wealth. —At KPA Wealth, we don’t just track the numbers, we connect them to real opportunities for buyers, sellers, and business owners looking to grow smart. Whether you're navigating the housing market or scaling a small business, we’re here to give you insight that leads to action.

Also Today: We’re spotlighting a powerful sales tool that’s helping real estate pros and small business owners alike close deals faster. If you’ve ever walked away from a conversation wondering what really happened, this one’s for you.

• Market Momentum Builds as Mortgage Applications Climb

• Turning Conversations Into Closings with Substrata

• Today’s Mortgage Rates

Market Momentum Builds as Mortgage Applications Climb

I’ve been closely watching the mortgage space this year, and the latest numbers really caught my eye. Mortgage applications surged 9.4% last week, showing that buyers and refinancers are jumping back in as rates inch down. This isn’t just a seasonal bump—it’s the highest purchase activity we’ve seen since early 2023, even with rates still near 7%.

What’s even more surprising is how strong VA refinances have been, up 32% in just a week. That’s a big deal for veterans looking to reduce their payments. Lower rates and growing inventory seem to be opening doors that stayed shut most of last year.

Personally, I think we’re seeing the effects of pent-up demand from buyers who sat out 2024 due to high borrowing costs. The average loan size falling to $432,600 tells me people are finally finding more affordable options, and they’re acting fast. Refinance volume also jumped 9% week over week, a trend I’ll be watching closely in case this is just the beginning of a broader rebound.

If you’re in the market or thinking about refinancing, now might be a window worth exploring. I’ll continue tracking these changes and what they mean for our local market.

Turning Conversations Into Closings with Substrata

One of the biggest challenges in real estate and small business sales is not knowing what buyers are really thinking. That’s where Substrata changes the game. It listens between the lines of your sales calls, picking up on the unspoken cues—like hesitation, interest shifts, or silent objections—and gives you real-time feedback you can actually use.

In real estate, that could mean spotting early signals from a buyer who’s unsure about price but hasn’t said it yet. For small business owners, it can uncover which part of your pitch hit—or totally missed—before the call even ends. It’s like having a sales coach in your ear during every deal, helping you adjust and close faster.

Personally, I’ve found that using Substrata gives me confidence I didn’t even know I needed. I’m not second-guessing how a meeting went—I’ve got data and insights to back it up. For anyone dealing with long sales cycles or indecisive leads, this tool brings clarity and momentum.

If you want to stop losing deals to guesswork, this is where to start.

Get started with Substrata

🏠 Today’s Mortgage Rates

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Kyle Allgair
CEO of KPA Wealth
📞 (279) 977-8149 | ✉️ [email protected]
🌐 KPAhomeloans.com

Kyle Allgair is the CEO of KPA Wealth, and is continuously helping clients build wealth through real estate and strategic financial planning. Contact him for personalized advice on achieving your financial goals.